Employee Benefits Market Check Survey: 2025 Annual Enrollment Methods

Annual enrollment season is critical for employees to assess and purchase the health, financial, and wellness coverage they need for themselves and their families. Making informed choices during enrollment can help workers manage costs, plan for the future, and access programs that promote total well-being and work-life balance. How the employer deploys enrollment and communicates it can greatly impact the coverage an employee selects and their overall satisfaction with their benefits.

Employers take various approaches to their enrollment and communication approach. We conducted a survey on November 14 to better understand current practices. The results are in the charts below.

*Results based on 111 employer respondents.

Key Findings
The data highlights a clear and ongoing shift toward digital and self-service options for benefits enrollment. The increasing adoption of online solutions comes as no surprise, as these platforms are efficient, enhance the employee experience, and reduce administrative errors. Digital tools are now more accessible than ever, making them a viable option for employers of all sizes. Many already have access to digital enrollment solutions through their broker or payroll / human capital management (HCM) software providers.

How companies communicate their benefit offering remains diverse. Digital options are the most widely used, but group/in-person events are still prominent, indicating that employers and employees find value in human interaction when conveying and learning about the benefits package. Employees have diverse preferences and needs, necessitating a mix of digital and traditional formats.

The annual enrollment process often shapes employees’ overall perception of the benefits program. By adopting a comprehensive, employee-centric approach, employers can boost engagement and ensure employees fully understand and appreciate their benefits offerings.

Should you have any questions regarding any of this information or want to discuss your enrollment method, please contact your local Assurex Global adviser.